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Why you should focus on SEO in 2020

Over the past decade, the role of SEO has grown to be at the top of the priorities of digital marketing managers.

Any company that has a website, must have it optimized for SEO so that search engines place it in the top search results. After so many years, is SEO optimization still relevant? Data shows that not only is it still relevant, but it is more relevant than ever, since organic search is the biggest traffic factor on the internet and, as such, a crucial part of corporate revenue.

Bearing this in mind, it is more important than ever that you focus on the SEO of your site in 2020, boosting your results. Below, we list the various reasons that make SEO an essential part of your marketing mix.


Importance of organic research

53% of website traffic currently comes from organic searches. Additionally, 83% of search engine traffic results from SEO and only 17% from paid searches. (source: BrightEdge Organic Channel report)


Long-term traffic

Despite requiring an initial investment of time and energy, search engine rankings have a long-term duration once achieved, unlike paid advertising results.


User structure and experience

Adequate SEO optimization favours the organization of your website, particularly in terms of information architecture and facilitates navigation and user experience.


Channel synergy

All of your other marketing channels generate demand on users to research your brand, products or services. If the site is not in the results to collect that traffic, users will be directed to their competitors. Therefore, SEO optimization of your website is crucial.


Content distribution

Focusing on SEO to build and disseminate legitimate links by producing relevant and useful content for users will strengthen your brand image and make you an opinion leader.


All of these reasons make SEO a prominent factor in your marketing mix. If you are looking for a company that will help you with SEO optimization of your website, contact ZALOX. We are specialists in SEO, Digital Marketing and Content Marketing.


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