Basically, Google Adwords works like an auction: each advertiser bids for certain keywords so that their ads appear on the results. Depending on the competitiveness of the keywords, the investment may be higher or lower, with the one paying the most appearing first in searches done using those keywords, paying a higher value for each click.

By choosing the keywords that are most relevant to your business, AdWords can be very important for getting new customers. It's based on the keywords that the ads are posted. For example, if your company makes repairs, you can bet on keywords like "home repair" and "repair blinds". Google AdWords lets you see the monthly search volume for each keyword.

One of the best ways to increase the amount of contacts received through this type of advertising is to direct that traffic to a landing page. A landing page is a page created for the purpose of generating conversion.

Usually a landing page has no navigation menu to not distract visitors, and gathers all the relevant information to get the potential customer to purchase the product or request more information. If your ad leads to a landing page that is too full or missing relevant information, you may be wasting money, even if your keywords are the right ones.

On the other hand, this Google service allows you to target your audience for a variety of factors, including by location. For example, you can target your ad to customers in certain countries or cities, or to a certain geographic area. Knowing your business's audience is a key aspect of running a Google Adwords campaign. There are a number of ways to evaluate your audience through AdWords, and you can determine which type of audience you are translating into and which is not.

Google Adwords lets you see statistics on ad views, site clicks, and conversions. The tracking tools in this service help you calculate actual sales generated as a direct result of your ads.

In a time when mobile devices are of enormous importance to both consumers and businesses, AdWords ads appear on searches on all devices, be it a computer, tablet, or mobile phone.

While these features appear to be very easy to use, it is essential to seek the help of a team of professionals who plan and run your Google AdWords campaign. Skilled professionals are poised to outline the best strategy for your ad, from choosing keywords to creating landing pages and targeting your audience, allowing you to really increase your results through Google.

Zalox can help you plan and run Google Adwords campaigns most effectively.