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Why should you do beta testing of mobile applications?

In ​​software development, beta testing is one of the phases of the testing process in which a sample of the target audience uses the product.

Beta tests are also known as user acceptance tests as they constitute a first real-world test by the public that will use the application. Then the feedback is forwarded back to the programmers, who make final changes before launching the application in the market. Many technology giants like Google and Apple use beta testing in the development of their applications.

Here are some of the reasons why you should beta test your mobile application.

Help detect errors

By allowing users to test an application, you will receive valuable information about any problems that may exist. It is important to identify these bugs before launching the application so that you can correct them. For the same reason, if beta testers do not like certain aspects of the app's usability in this first phase, you still have time to perfect it before launch.

Make sure the application is user-friendly

Modern consumers want dynamic, easy-to-use mobile applications. Sometimes it is easy to fall into the temptation to make an application aesthetically pleasing but to forget important aspects of user experience. The percentage of users who use a mobile application only once is huge, so making a good first impression is essential. If a user encounters navigation or functionality issues, they are most likely to uninstall your app and switch to a competitor. Beta testing helps you diagnose these issues.

Understand the perception of your brand

A user's perception of your brand may determine the success or failure of a mobile application. During the beta testing process of the application, you can take the opportunity to question users about how they perceive your company by using the application.

If you are looking for a company to develop your mobile application, Zalox is the ideal work partner. We are specialists in all types of mobile applications and we are prepared to help you achieve your goals.

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