As we discussed earlier, SEO optimization plays an essential role in Google ranking, but it is not the only factor to take into account. Today, we cover the top 6 Google ranking factors that companies should consider in 2019.

Backlinks

Backlinks are links that direct internet users to your website, generating traffic, either internal or external. The number of backlinks on a site is an indication of the popularity or relevance of that site. However, not only numbers are important: links to sites with high authority on a particular theme can value your site in the eyes of Google.

Keyword Choice

Choosing the right keywords is an essential step for search engines to display your site in the top positions and thus potential customers to find your page. One of the first steps when starting to work on website optimization is to develop a list of keywords that should be relevant to your audience and organized so that search engines will identify and display your site in the first few search results.

Domain Security

Since last year, Google has marked non-HTTPS sites as unsafe in the Chrome browser. In Chrome 68, when you enter any http site, you will see a message warning that the site is unsafe. Thus, if you want to rank well in Google, you must use an SSL certificate.

Content Structure

The way you structure your content is another factor that Google takes into account. The effort to provide effective responses to site visitors through a blog or website with clear and well-structured content is valued.

Page speed

A site is considered fast if it takes between 0 and 1 seconds to load a page, average if it takes between 1 and 2.5 seconds, and slow if it takes more than 2.5 seconds to load. Currently, users can't tolerate waiting for sites to load, quickly abandoning pages they find slow. As such, this is one of the factors to watch out for.

Website Architecture

The architecture, ie the organization of the website can have a big impact on the ranking of a website. An organized site and clear links make it easier for Google to understand what your site is about and whether or not it is an authority on the subject.

Millions of Google searches are done every day by users looking for answers to their questions or solutions to their problems. However, having a well-optimized page is not enough, all the factors we have addressed are essential to catapult your site to the top positions of search results.