There is little point in developing a website with the latest technology if you don't produce content that attracts visitors and then keep them there. In this article, we'll cover the importance of creating content for websites. Read on to understand why your company should invest in creating content!

What is content for websites?

Content is the general term used to describe textual, graphic or interactive elements on a website. The content of your website is what will give your page value to the users who visit it.

So when developing your website, one of your main concerns should be the quality of the content to be included, tailoring it to your target audience and the questions they may have about your business.

Why is content so important?

Producing relevant and quality content has numerous advantages, both for your company and your audience. We've highlighted the most important ones:

Relevance and Authority

The more quality content you produce, the more relevance you will have in Google search results, for example. If your content is original and relevant to your business and your audience, Google will present it in the first places of the search results, thus increasing the probability of more visits and conversions.

Increased browsing time on the site

The more valuable content you have on your website, the longer your potential customers will stay on the page. Don't forget to include links between pages on your site, allowing the user to browse without leaving the site.

Increased conversion rate

The explanation is simple: the more interest your content arouses in the visitor, the longer they will stay on your site and the more likely they are to turn into a customer. A good content marketing strategy arouses trust in the visitor, increasing the interest to turn into a customer.

How to produce good content for your website?

First of all, producing good content that makes you gain relevance and credibility is not easy, but it's not impossible either. Our recommendation is to work with a team of experts in the field, who are creative and can translate to the audience the extent to which your company can help solve their problems. However, we have other tips:

Know your target audience

This is the greatest knowledge that you will have in your favour. Define your audience and create the various personas. Producing content with awareness means writing for your customer, according to their specificities and needs. For example, if your audience is very young and uses social media a lot, your focus should be on these platforms.

Plan your content

Content should be planned. Define the keywords that are most important for your business and try to answer your customers' most frequent questions. Define how often new content will be created: on one hand it will be good for the visitor to always have new content on your site, on the other it is a practice that Google values.

Produce timeless content

Timeless content or "cool" content is a type of content that stays relevant for a long time. Bet on themes that allow you to create content that is useful today and a year from now, avoiding statistical data that in mere months will have no relevance. This type of content remains relevant for a long time in the search results pages, as it remains current and relevant for those who are looking for information.

Investing in quality content for your website is essential for your Digital Marketing strategy to be successful. Zalox can help you create content for your website, blog, social media and more. Contact us!