There are several factors to take into account, especially if you have a blog, namely content optimization. Making your content readable is the first step towards providing an excellent user experience.

A user who arrives at a page with a block of text, without images and without any formatting, will certainly have a hard time reading. In most cases, that user will leave the site and, most likely, will stop at one of your competitors' sites.

Today, we leave you with some tips on how to make your content easy and pleasant to read:

• Create short paragraphs with plenty of white space. Long paragraphs make the content difficult to digest and understand.

• Use subtitles so that the reader can quickly find what interests him.

• Use a lot of images / videos to make the content more attractive and have text “breaks”.

• You must also ensure that all pages are optimized for mobile devices.

An important issue to take into account is the usability of the content. You must ensure that your content offers real value and is relevant to your readers. For example, if you have a blog, you should try to produce content that your target audience feels compelled to share.

And don't forget: quantity is not quality. The production of an enormous amount of content will have no difference in the final result if there is no key element that makes it unique for your readers. Try to convey something new whenever you publish new content.

Zalox is a specialist in Content Marketing and its optimization. If you need help creating a content strategy for your business, contact us. We want to help you achieve your goals.