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What is the difference between an advertising agency and a marketing agency?

Choosing a business partner is an important decision that needs to be weighed and analyzed from a strategic point of view.

Selecting a business from the field of communication and marketing is a recurring need for businesses nowadays. However, there are still many questions about the differences between marketing and advertising, and consequently the differences regarding the work of agencies working in both areas.

Both a marketing agency and an advertising agency can offer assistance in growing a business, but the approaches and results of each one will necessarily be different.

The big difference between a marketing agency and an advertising agency is in the overall work strategy, which involves sales processes, relationship between consumer and company, business communication, among others. Briefly, an advertising agency focuses on direct marketing, which means, the sale. Advertising has as its primary objective to get the client a very specific and focused message on the sale of a product or service.

Marketing is more comprehensive, implies an integrated strategy that involves multiple channels and means that complement each other. One can even say that advertising is one of the marketing branches. Marketing implies more comprehensive strategic planning, with longer results, but also longer lasting in the long term.

So, an advertising agency can be the right choice if you want to create a campaign with the aim of generating notoriety quickly and whose primary focus is to make sales. Whether the goal is to work on brand reputation in the long run or even increase sales in a more strategic way (improving channels and sales methods), a marketing agency is probably the ideal choice.

Zalox is a Digital Marketing agency that can help you develop your company's marketing strategy. For more information about the advantages we can offer you, please contact our team.

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