The QR Code was created in 1994 in Japan for use by vehicle and auto parts manufacturers, but it was soon understood that it could have other interesting applications.

With the hegemony of the mobile internet, QR Code has gained popularity as a solution for directing smartphone users to landing pages and websites. That is, the QR Code is a connection point between offline and online.

This potential opens the door for QR Codes to be used in business cards, magazines, flyers, stickers and any other material that allows the printing of a QR Code.

This gives users a quick way to access the online content your brand wants to promote.

Most smartphones now have a built-in QR Code reader or come with a specific QR Code reader application. However, if this is not the case, the user only has to download one QR Code reader application, there are hundreds of free in the application markets.

In response to the title of this article, how can you use QR Codes in your marketing strategy?

You can provide your customers or potential customers with a QR Code that, among other options:

• Give access to a website or landing page;
• Start downloading a file;
• Reveal a telephone number;
• Send an e-mail

 Here are the advantages of using QR Codes in your marketing strategy.

• Contact with the consumer is immediately created, enabling a relationship to be established;
• Reading QR Codes allows you to measure results and as such analyze the effectiveness of campaigns
• Codes can be of various sizes, placed in multiple locations and offline surfaces;
• QR Codes have a data storage capacity higher than barcodes.

Using QR Codes in your marketing strategy has several advantages for your brand and is a great way to differentiate yourself from the competition. We specialize in the development of Digital Marketing strategies. If you are looking for a company to help you promote your business, contact us, we will be happy to assist you.