However, some people still find it difficult to understand the correct way to use this feature. In this article, we explain the major mistakes made with hashtags in your Digital Marketing strategy.

1. Use only generic or popular hashtags

One of the biggest mistakes companies make is to use only the most popular hashtags in their posts. In theory, it would make sense to use the hashtags most people use, but this means there will be lots of posts with this #, which will make it much harder to find your post in the middle of all the others.

Instead, you should try to use hashtags specific to your audience and related to your publication.

2. Not researching Hashtags

Another big mistake is researching for hashtags before using them in posts. Search on Twitter or Instagram the words you want to use before using them and evaluate the results. Depending on the type of publications that appear in the results, determine whether it will be a good fit for you or not.

3. Not testing new Hashtags

Another big mistake to avoid is not testing new hashtags from time to time. Of course, there will always be a set of terms that are proven to be efficient, but it important to explore new hashtags occasionally and start using them before the competition.

4. Ignoring local hashtags

If you have a business that benefits local and community customers in a specific area, you should not ignore hashtags that involve the local community. For example, if your company is in Lisbon you can and should use hashtags related to the city, such as #Lisboa, #cheiraaLisboa, etc.

5. Using too many hashtags in photo descriptions

Using too many hashtags can also be a gross error. Users tend to ignore very long captions, so if you're using fifteen hashtags and still have no interaction from followers, the reason may be that they do not read your descriptions. You should use a maximum of five hashtags in each post.

6. Do not use hashtags at all

The last and probably the biggest mistake you can make is not to use hashtags at all. Unless your brand already has a very high level of engagement - interaction - organic, you should always use hashtags, at least in tweets and Instagram posts. When building a brand identity on social media, the entire exposure is welcome, and hashtags are a quick way to get that exposure.

Above all, hashtags are used as a search tool, so using them on social networks will help people find your profile and content.

In conclusion, making the right use of hashtags in your digital marketing strategy promotes the growth and recognition of your brand and increases your exposure, allowing you to garner more followers and potential customers.