More interpretations of the concept consider that any commercial email sent to a current or potential customer can be defined as e-mail marketing, such as sending a newsletter.

In this article we've put together 3 things to keep in mind when sending an email marketing campaign, both positive and negative.

Automation

Email marketing automation is a concept that refers to a set of tools and actions that automate and facilitate the work of marketers. Automation allows you to efficiently manage different buyer personas and send well-targeted emails to each type of contact, making each person receive personalized content in their email, while the Marketing professional sends it automatically.

WHAT SHOULD YOU DO

Use email marketing automation tools to send relevant content to your customers. When sending emails with content that interests them, the likelihood of closing deals is significantly higher. On the other hand, the ability to customize e-mail messages will make the recipient feel important and empathize with your business.

WHAT SHOULD NOT DO

Manually create and submit all email campaigns. You will end up wasting your time and wasting money.

Targeting

Segmentation is a way to group customers by certain characteristics, such as gender, location, purchase history, and other relevant behaviors to distinguish them.

WHAT SHOULD YOU DO

Send different messages, product recommendations, and ads to different groups based on this type of segment.

WHAT SHOULD NOT DO

Send an equal message to all contacts in your mailing list. Each potential customer is different and as such should be treated in a manner and exposed to different content.

Mobile-friendly

This point is one of the most important, but is often overlooked. With the increasing use of mobile devices, it is essential that your newsletters and email marketing campaigns be mobile-friendly so that they can be viewed on any device.

WHAT SHOULD YOU DO

Use a mobile-friendly template so that everyone who receives your emails can read it anywhere and on any device with the same quality as seen on a computer.

WHAT SHOULD NOT DO

Do not just assume that the template you have chosen is mobile-friendly, make sure you have this feature before you send your email campaign.

If you take all these factors into consideration, you will surely succeed in your Email Marketing Campaigns. If you want to conduct an Email Marketing campaign, but do not know how to start, contact us, Zalox can help you.