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Why does your e-commerce need a mobile application?

In the e-commerce business, there is no doubt that users are increasingly buying online, with purchases being made through mobile devices that account for a third of the traffic on e-commerce sites.

We have recently addressed the issue of mobile applications and the importance they have in our personal and professional lives. There are applications for everything: shopping, services, personal finance management, catering, etc. Many even work offline, meaning they do not need internet access to function.

Essentially, the success of apps is that they make our lives easier and certain actions much faster. However, if in recent years it was sufficient to have a responsive website that efficiently adapted to the different screen resolutions, nowadays this technology begins to seem outdated, giving rise to the need to have a mobile application.

An APP, within the new customer, will essentially serve the curious or those who have already been conquered by the brand. Otherwise, the responsive site will fill that position. That is, the mobile application achieves its highest performance among usualcustomers or conquered by the brand. The responsive site should be seen more as a primary approach.

Recent studies show that consumers prefer to use mobile applications on smartphones than mobile versions of websites in browsers. There are several reasons for this.

First, applications are often faster than websites and perform actions faster. The technology used in mobile applications allows users to take action faster, giving them a much more enjoyable experience.

On the other hand, one of the most attractive aspects of apps is the ease of use of device features. Mobile applications are programmed to use the features of the native device. For example, using the camera to scan PDFs, QR codes, GPS to use location, the fingerprint to access apps, among others.

From the marketing point of view of your online store, push notifications are another great advantage of apps. Applications allow the user to receive notifications even when the user has the application closed. In the case of websites, notifications are only sent when you access the site or via email.

For brands, this allows much more promotion of products and services, potentially increasing sales. For the consumer, you can receive a push notification and decide immediately if you want to access the app you already have on your phone and take advantage of a particular promotion, much more easily than by accessing the site.

Finally, in terms of user experience, apps typically offer more intuitive and smooth browsing. Unlike websites that rely on browsers to support functions, mobile applications can be designed and programmed to support certain gestures such as dragging, each performing a certain action that facilitates use.

If you have an e-commerce store, your mobile strategy should increasingly focus on mobile applications if you do not already have one. The result will be a pleasant and personalized experience for customers, regardless of the device they are using.

Zalox can help you develop the mobile application for your e-commerce. Get in touch with us and start building the future of your business today.

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