However, specialization in a more specific area can help improve the quality of content produced and distributed to the public. You should focus on niches that you know deeply or about which you are interested, as you will ultimately produce content that is more appealing to those who seek and consume it.

If your company is committed to content marketing, it is important that whoever produces this content is on the subject in order to create quality material. Google benefits good content that includes relevant and consistent data and information.

Your content should give more information about the subject or product than other people will know and try to anticipate your customers' issues. For example, if your company sells clothing made from organic materials, you can have a blog with content about the origins of the materials used, the production process, the advantages of using organic clothing, etc.

If you work in a little-explored segment, you can use your experience to create case studies and explore what worked and what was not so successful. Addressing niche topics will make you stand out from other content producers and make it a benchmark in the area and as a consequence reach out to more customers.