If you work in Digital Marketing or run a website, you certainly know what a Call to Action button is.

Have you ever entered a store, turned around, and left? Maybe you did not like the look of the store or realized it did not sell what you were looking for. Whatever the case, you were part of that store's bounce rate.

LinkedIn was created as a professional social network in 2003 and since then is the prime platform for job seekers and for recruiters.