The popular phrase says that "a picture is worth a thousand words". And in digital communication, the phrase may be true. Image is one of the most important communication tools, but not just for the reasons you know.

Since the Internet first emerged in the lives of citizens in the 90s, the way we explore the web has undergone considerable changes.

With the constant changes in search engine algorithms and in criteria used to rank sites, search engine optimization (SEO) is getting more challenging.