Nowadays, a website is essential for businesses: not being present on the internet is unthinkable.

An hashtag is a word preceded by a cardinal symbol (#), which acts as a metadata "tag" used in social networks and blogs, making it easy for the user to find posts with a certain theme or specific content.

With the hegemony of Internet, growing use of social networks and evolution of information technologies, companies need to rethink and redefine their marketing strategy.