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LinkedIn makes video available: why Marketing Professionals are excited

It's official: all the most used social networks in the world have a video feature.

We can say this because LinkedIn has finally launched a video feature through its mobile version, joining Facebook, Instagram, Snapchat and Twitter.

LinkedIn users can now record and upload videos for up to 10 minutes, which, like on other platforms, can be shot vertically or horizontally.

Faced with this long-awaited update, Marketing Professionals immediately began discussing ways to maximize the new feature for the benefit of their brands.

First, professionals are pleased that video content is finally available on a platform they deem more appropriate for Business-to-Business Marketing than other social media. With this new LinkedIn feature you will be able to showcase product launches, publish case studies, interview opinion leaders, and stream live events.

Now companies can record a video announcing a special promotion or new innovative features that are being implemented.

On the other hand, content creators will have access to more statistical data, as they do on other platforms, such as the number of views, shares, likes, and comments to video content. In addition, it will be possible to know where the people who see the videos originate from, in which sector they work, their positions, among other relevant information.

Being LinkedIn a social network with such specific characteristics when compared to other platforms, marketeers are excited to test the reach of this new feature, but also to gain valuable information about the brand public.

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