Much has already been said about the importance of Digital Marketing, particularly in a time when information constantly bombards us and digital communication tools seem to be endless.

With the hegemony of the internet, growing use of social networks and evolution of information technologies, companies need to rethink and redefine their marketing strategy. For this, it is essential that they use a team of professionals who have the know-how to ensure the brand's digital marketing strategy. Hiring a digital marketing agency is an ever-increasing need. In this article we compiled six reasons why it is essential for your company to hire a digital marketing agency:

Digital marketing is not just about creating a Facebook page

It is not enough to be present in social media. It is necessary that the person who manages your pages and your company’s digital communication has knowledge about the areas of communication and marketing and valences directed to digital. So if you want your company to have a more thoughtful presence and an actual digital marketing strategy, you should consider hiring a team that has the right professionals to launch the best campaigns.

Online does not distinguish large and small

On the internet, the differences between small businesses and real business giants are less marked. Although the economic aspect continues to be important, in the scope of digital marketing, factors such as creativity, timing, and strategy may be more determinant. So, being accompanied by professionals who have these characteristics and who master the online tools can put you on an equal footing or even at an advantage over your more "powerful" competitors.

Digital marketing is profitable

No, digital marketing is not free and can even be expensive. However, the feedback comes more directly and quickly than using traditional marketing methods. TV, radio and newspaper ads can be very expensive, but the investment in a Facebook ad or Google AdWords is much smaller and can have a longer reach. By using the available tools to target the audience and build a well-structured message, digital marketing can reach who will actually get your services and bring in more return.

More efficient communication with customers

Communication professionals will be able to interact with your followers on various social networks and online platforms more efficiently than people who do not have background or experience in the field. Excellent customer service can translate into a real conversion and can make the difference between a satisfied customer who spreads good feedback on your company's services and a lost customer who spreads a negative image about your brand.

The specifics of online

Your business's publications are very successful in Instagram but can not get a single like on Facebook? It is no coincidence. Each platform has its specificities and content must be adapted to reach the public in an efficient way. An individual article can work very well on LinkedIn and bring you contacts, but not be suitable for sharing on Twitter. A team of communication and digital marketing professionals will be able to respond to these challenges and adapt to each of the platforms your company is present.

A marketer can build your brand

The digital marketing professional has the ability to look at your brand and the public's perception of it and make the necessary changes so that your message reaches more clearly to potential customers. A digital marketing specialist can direct campaigns directly to your target market to increase brand awareness. What's more, you are competent to use social media and content marketing to create your loyal fan base that will help spread the word about your business