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Collaborative content marketing: what is it and why should you try it?

Some companies have only one person responsible for Content marketing. There are some advantages to this, but ,of course, also some disadvantages.

One of these disadvantages is not enjoying the benefits of working collaboratively with others. Collaborative content is precisely what the name says, content produced in collaboration with other people, whether from the organization itself or not.

Producing collaborative content is one of the big trends in large organizations. In this article we discuss the advantages of Collaborative Content Marketing.

Leverage Resources

Collaborating with others within the same organization, is the perfect way to leverage resources and complement one another's areas of expertise.

A perfect example of collaboration that takes advantage of each other's specialty areas: if you are good at writing good content and your colleague has the skills to produce visual content, producing good graphics is a great way to collaborate.

Different perspectives

When two or more people collaborate on a single article, for example, different perspectives can be explored on the same subject, allowing a more comprehensive view on the subject.

More reach

Another option for a collaboration is to invite an influencer from your area or market to produce content for your blog. Thus, the content will be exposed to a wider audience, increasing the reach of the message. All because a personality already established in the area, will already have loyal followers, allowing that many of these people get to know your work or your organization.

Examples of actions or collaborative content marketing material that you can produce are:

  • Joint studies

  • Interviews

  • Podcasts

  • Case studies

These are just a few of the examples that you can take advantage of in order to enrich your content marketing strategy. Try it, you'll be impressed!

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